Skills required to start a Career in Digital Marketing

Published by SriRamakanth on

We have mentioned the number of career opportunities in Digital Marketing and their demand in our previous article ” Types of jobs in Digital Marketing“. Today we will discuss about the skills required to start a career in Digital Marketing.

Any job, either small or big, requires certain set of skills. These skills form the core of the job and any candidate aspiring for a job in any field need to possess these without question. As discussed in previous blog post, each role in Digital marketing has a specific set of skill requirement. Please go through the below list of skills for each role. Please note that these skills are must have and most basic ones only. Each job role you apply might require some more skills than what we mention here.

Skills required to start a career in Digital Marketing

Skills required to start a career in Digital Marketing

Common Skills for all jobs:

  • Graduation Degree (or) Equivalent Course
  • Basic technical skills (Well aware of computers and mobile usage)
  • Communication Skills (English proficiency is must)
  • Proficiency in MS Excel, PowerPoint, and Word
  • Thinking Skills (Decision making and Problem solving efficiency)
  • Interpersonal Skills
  • Willingness to learn
  • Leadership skills for Managerial roles.
  • SEO knowledge

Key skills for each job role in Digital marketing field:

1.SEO Analyst / Executive / Manager & SEM Analyst / Executive / Manager

  • On Page and Off Page Optimizations.
  • Keywords Research & Strategy
  • HTML Knowledge
  • Submission strategies & tracking
  • Ad Campaign planning & budgeting
  • Google Webmaster Tools
  • Technical & Programming Skills
  • Analytics Skills

2. SMO Analyst / Executive / Manager & SMM Analyst / Executive / Manager:

  • Community Management
  • Social Media Management
  • Ad Campaign planning & budgeting
  • Researching trends of audience and market
  • Copywriting
  • Sales & Customer Service

3. Email Marketing Analyst / Executive / Manager

  • List building and Management
  • Email Data analytics (Open rate, Click rates, Conversion rates, bounce rate etc.)
  • Email Marketing automation
  • Ad Campaign planning & budgeting
  • Researching trends of audience and market
  • Social media integration
  • Subscriber engagement
  • Segmentation
  • Attribution
  • Protection and Authentication
  • Lead Nurturing and Lifecycle Emails

4. App Marketing Analyst / Executive / Manager

  • Mobile user acquisition strategy
  • App advertising Data analytics
  • Ad Campaign planning & budgeting
  • Researching trends of market and app users

5. Affiliate Marketing Analyst / Executive / Manager

  • Affiliate optimization and activation campaigns
  • Analytical skills
  • HTML newsletters
  • Researching trends of audience and market

6. WhatsApp Marketing Analyst / Executive / Manager

  • User list building and Management
  • Broadcasting Data analytics
  • Researching trends of audience and market
  • Copywriting
  • Sales & Customer Service

7. Digital marketing Analyst / Executive / Manager

Digital Marketing needs skills of all the above roles along with the below ones:

  • List building and Management
  • Analyze & achieve desired CTA
  • Email Data analytics
  • Email Marketing automation
  • Marketing campaign planning & budgeting
  • Researching trends of audience and market
  • SEO knowledge
  • Creating Digital Marketing Campaigns
  • Analyze Marketing Data
  • Advise Marketing Teams
  • Cultivate and Maintain Client Relationships
  • Write Marketing Reports
  • Manage Pay-per-Click Accounts
  • Communication skills
  • Time management
  • Business and Marketing Skills
  • Technical Skills
  • Paid social media advertising
  • Email marketing
  • Search engine marketing
  • App Marketing
  • Affiliate Marketing
  • Social Media marketing
  • Social Media Optimization
  • Content Marketing
  • Basic knowledge in HTML
  • Mobile marketing
  • Viral marketing
  • Visual marketing
  • Video Marketing

8. Content Marketing Analyst / Executive / Manager

  • Top notch language skills
  • Versatile writing ability (Blogging, engagement content, Meta content, template creations etc.)
  • Well versed with the trends and dynamics of content in social media and marketing field
  • Link building articles
  • Keyword research and ranking
  • AD Copy creation
  • Loads of creativity
  • Proficiency in all kinds of documents and sheets (creation & formatting)
  • Strong knowledge about copyrights and plagiarism.

9. Graphic Designer/Video Editor

  • Strong knowledge and skills in complete Adobe Suite
  • Vast knowledge in usage and creation of vectors
  • Strong knowledge about copyrights
  • Loads of creativity
  • Ability to draw
  • Master of Photoshop, Illustrator & InDesign
  • Familiar with HTML
  • UI/UX design

These are the most crucial and mandatory skills one must possess to have a perfect shot in interviews for various roles. Beyond these, each job description might specifically asks for certain skills which you can learn and become proficient.

Read our blog “Pay Scale and Progression in Digital Marketing Career” to know the kind of salaries you can expect for various roles and the growth options for each role.